eCardWidget: Adaptable eCard Software Platform
Investment Model: Investment in Existing Business
About eCardWidget
What they do: eCardWidget is an adaptable, customizable platform for building brand recognition, engaging employees, growing fundraising, and more. Users can create stunning eCards, embed them into their websites, and share them with a wider audience to form stronger connections with employees, customers, and donors.
Who they are: eCardWidget was founded by Tim Badolato, a software engineer with years of previous experience working with well-known software companies.
How we helped: Foundry for Good invested in eCardWidget to enable the business to grow the internal team, start an inbound marketing program, improve sales enablement, and refine the product strategy. We supported the business’s growth through a combination of mentorship, specialized marketing services, and access to valuable partnerships and other market opportunities that were previously out of reach.
Background
Tim Badolato founded eCardWidget in 2020. In 2022, Foundry for Good invested in the business. From there, we worked together to scale up the business’s operations, driving lead and customer acquisition through strategic marketing efforts and industry partnerships.
Building the Business through Value-Add Services
Foundry for Good provided eCardWidget with the necessary capital and tangible services to drive growth. Business development activities included:
Holistic inbound marketing strategy
- SEO-optimized onsite content to drive traffic and organic leads
- Tailored video production to increase site engagement
- Strategic offsite content creation, including link building and analysis
- Promotional opportunities, such as sponsored emails and webinar hosting
Ongoing guidance
- Ongoing guidance on product strategy and development roadmap
- Feedback on pricing strategy and business efficiencies
- Foundry for Good provides ongoing guidance to help push the business in the right direction and ensure its success.
Results
- Continued lead generation and revenue growth via inbound channels.
- Improved sales close rate and lifetime customer value through ongoing membership and consulting.
Hear from the Business Lead
“Partnering with Foundry for Good has been a game-changer for eCardWidget. They’ve offered significant support to help grow the business and reach new customers. I can’t recommend Foundry for Good enough to innovators in the social good space.”
– Tim Badolato, eCardWidget founder
Join us, and let’s amplify your mission together.
Why Foundry for Good?
Our unique blend of financial investment and marketing expertise ensures your business isn’t just visible; it resonates. With a passionate team, a network of mission-driven businesses, and a toolbox of cutting-edge marketing strategies, we’re here to ensure your impact is felt.
