Getting Attention: Global Nonprofit Marketing Agency
Investment Model: Business Venture Lead
About Getting Attention
What they do: Getting Attention is a digital marketing consulting firm focused on helping nonprofits reach more donors and supporters through various digital marketing channels, such as the Google Ad Grant. With the help of a global team, the business offers superior service to a large portion of the nonprofit sector. Because it relies on international expertise, the company can keep prices low for nonprofits, pay employees above market rates globally, and stay profitable long-term without dependence on outside investment.
Who they are: The team is made up of individuals from the top .01% of global talent with multiple years of experience in their marketing discipline.
How we helped: Foundry for Good incubated and refined the business, offering significant mentorship, marketing and operational support, and access to a network of industry experts.
Background
Established in 2023, Getting Attention leverages its experienced team and proven strategies to equip nonprofits with expert marketing services at a competitive price. The first service the business launched was efforts to help nonprofits make the most of Google’s monthly $10,000 ad grant for nonprofits.
Foundry for Good incubated the business idea, identified the business lead, and deployed the necessary resources to ensure the business was operational and scalable. Now, the team consists of four total full-time employees globally.
Building the Business through Value-Add Services
We leveraged strategic marketing solutions tailored for immediate and long-term revenue generation.
Holistic inbound marketing strategy
- SEO-optimized onsite content to drive traffic and organic leads
- Tailored video production to increase site engagement
- Strategic offsite content creation, including link building and analysis
- Promotional opportunities, such as sponsored emails and webinar hosting
Talent sourcing and a robust hiring process
Foundry for Good leveraged global relationships to identify and recruit the initial hires for Getting Attention. We provided support for:
- Creating and marketing job posting
- Running informational sessions and support throughout the interview process
- New employee onboarding
Back office infrastructure set-up
We helped Getting Attention get up and running with its CRM, marketing tools, webinar and partnership software, and accounting and procurement support.
Ongoing guidance
Foundry for Good provides ongoing, weekly guidance to help push the business in the right direction and ensure its success.
Results
- Within the first 18 months of the business, Getting Attention is at approximately $21K monthly recurring revenue.
- 40 inbound leads per month via Foundry for Good-supported marketing efforts.
- Foundry for Good helped make the business profitable so that there is no need for outside investment. We continue to support the company with an eye toward long-term sustainable growth and greater support for the nonprofit sector.
- Average net promoter score of 9+ from nonprofit clients.
Hear from the Business Lead
“Working with Foundry for Good has allowed me to accelerate my career learning and sharpen my entrepreneurial skills. From ongoing assistance in marketing and sales to helping as Getting Attention grew big enough to make our first hires, the guidance from Foundry for Good leadership has been core to the growth of my business venture. I get a high degree of support and mentorship while still approaching problems independently and making decisions that guide the trajectory of the business. If you’re interested in developing a business in the social good space, I would strongly recommend partnering with the team at Foundry for Good.”
– Jessica King, Getting Attention Business Lead
Join us, and let’s amplify your mission together.
Why Foundry for Good?
Our unique blend of financial investment and marketing expertise ensures your business isn’t just visible; it resonates. With a passionate team, a network of mission-driven businesses, and a toolbox of cutting-edge marketing strategies, we’re here to ensure your impact is felt.
