Getting Attention: Global Nonprofit Marketing Agency
Investment Model: Business Venture Lead
The company
About Getting Attention
What they do
Getting Attention is a digital marketing consulting firm focused on helping nonprofits reach more donors and supporters through various digital marketing channels, such as the Google Ad Grant. With the help of a global team, the business offers superior service to a large portion of the nonprofit sector.
Who they are
The team is made up of individuals from the top .01% of global talent with multiple years of experience in their marketing discipline.
How we helped
Foundry for Good incubated and refined the business, offering significant mentorship, marketing and operational support, and access to a network of industry experts.
The story
Background
Established in 2023, Getting Attention leverages its experienced team and proven strategies to equip nonprofits with expert marketing services at a competitive price. The first service the business launched was efforts to help nonprofits make the most of Google's monthly $10,000 ad grant for nonprofits. Foundry for Good incubated the business idea, identified the business lead, and deployed the necessary resources to ensure the business was operational and scalable. Now, the team consists of four total full-time employees globally.
How we helped
Building the Business through Value-Add Services
Holistic inbound marketing strategy
SEO-optimized onsite content, tailored video production, strategic offsite content/link building, and promotional opportunities such as sponsored emails and webinar hosting.
Talent sourcing and a robust hiring process
Job posting creation, informational sessions, and new employee onboarding.
Back office infrastructure set-up
CRM, marketing tools, webinar/partnership software, and accounting and procurement support.
Ongoing guidance
Weekly guidance to help push the business in the right direction.
The outcomes
Results
~$21K
Monthly recurring revenue within the first 18 months
40
Inbound leads per month via FFG-supported marketing efforts
Profitable
Made profitable — no outside investment needed
9+
Average net promoter score from nonprofit clients
Hear from the Business Lead
"Working with Foundry for Good has allowed me to accelerate my career learning and sharpen my entrepreneurial skills. From ongoing assistance in marketing and sales to helping as Getting Attention grew big enough to make our first hires, the guidance from Foundry for Good leadership has been core to the growth of my business venture. I get a high degree of support and mentorship while still approaching problems independently and making decisions that guide the trajectory of the business. If you're interested in developing a business in the social good space, I would strongly recommend partnering with the team at Foundry for Good."
Jessica King
Getting Attention Business Lead
Why Foundry for Good?
Join us, and let's amplify your mission together.
Our unique blend of financial investment and marketing expertise ensures your business isn't just visible; it resonates. With a passionate team, a network of mission-driven businesses, and a toolbox of cutting-edge marketing strategies, we're here to ensure your impact is felt.
Let's talk.